Landing-page variants · one scan, four triggers

Four ways to confront
the same truth.

Each page runs on the Actuals brand system and the High Volume Accounting Maturity Scan. Same destination, a different opening hook for a different buyer. Click any card to preview the full page.

The Closing Index PICK FOR MAX LEADS

The best teams close in five days. Where are you?

A shareable benchmark on the one metric every finance team has: close speed. Cited APQC and BlackLine figures, plus a benchmark bar that begs the question "where do I land?"

Best for: the widest top-of-funnel and organic sharing.
Open page
Identity

Your name is on the numbers. Are they true?

Speaks straight to the CFO who signs off. Identity-first and self-relevant, tied to the brand idea of Truth Inside.

Best for: warm or brand-led traffic, senior CFO audience.
Open page
Situation · the ERP

You bought the ERP. So why don't the numbers tie out?

Symptom recognition for a problem-aware reader, with a checklist of the day-to-day signs and a non-blaming reframe of the ERP.

Best for: problem-aware finance teams scaling on an ERP.
Open page
AI readiness

(Almost) every CFO wants AI. Almost none has a single source of truth.

Rides the AI agenda with cited data on how few teams have the foundation AI needs. Argues for the single source of truth first.

Best for: AI-curious leaders and data-quality conversations.
Open page
Roadmap

What we could build next.

Ranked by likely conversion and reach. All run on the same brand system and the same scan, so each one is fast to spin up.

1

The funding / due-diligence moment

Highest intent

"Before the data room opens, you should know where your numbers break."

TriggerTime-bound fear plus loss aversion: an unexplained variance in diligence is a discount on the valuation, not a correction.
Why it convertsHottest possible visitor. Small in-market audience, but they fill it in immediately. Best conversion rate of any angle.
2

Vertical pages: marketplaces, subscription, payments, mobility

Scalable engine

"Seller payouts, reconciled." / "Every PSP, tied out." (one per sector)

TriggerExact-fit relevance. The words and the peer logos match the reader's world (CataWiki, Wolt, Just Eat, Recharge).
Why it convertsMessage-match lifts conversion hard, and one vertical becomes the blueprint for the rest. The volume play.
3

The Controller / Champion page

Built to share internally

"You rebuild the numbers every month. Here is the ammo for your CFO."

TriggerDaily, personal pain plus status. The controller is the one who actually feels it and wants to be seen solving it.
Why it convertsBottom-up entry into the buying group, with built-in internal virality: they forward it up to the CFO.
4

Audit-ready / regulated

Highest deal size

"Could you prove completeness to your auditor right now?"

TriggerAudit-season anxiety in fintech, gambling and regulated marketplaces. A sharp, calendar-driven fear.
Why it convertsFewer visitors, but the largest deals and the most acute pain. Pairs with the PROOF factor.
5

The cost-of-bad-data calculator

CFO-native

"What is bad data already costing you?"

TriggerLoss aversion with a hard euro figure (72% of CFOs say bad data has cost them $500k or more).
Why it convertsAn interactive number the reader generates themselves is sticky and shareable. Speaks the CFO's own language: money.
6

The growth-ambition page

Aspirational

"You want Series E. Your finance stack wants to stop you."

TriggerAmbition plus the fear of being the bottleneck on the company's next stage.
Why it convertsAspirational pull for the scale-up CFO whose track record is their next role. Pairs with the SCALE factor.

Before you publish

  1. ScoreApp is wired. Every scan button opens the benchmark in a secure pop-up (ScoreApp popup embed) via embedding.js. No further setup needed.
  2. Replace the marked placeholders: the example testimonial quote and the benchmark stat in the curiosity band. Verify the peer figures (Recharge, CataWiki, FutureWhiz) are approved.
  3. Deploy: drag this whole folder, or its zip, onto Netlify. index.html is the overview; each variant sits beside it.